Google Ads Training

Master Google Search and Display campaigns, from keyword research to conversion tracking.

4 weeks · self-paced + live Q&AIntermediateGrowthPoint Academy Faculty

KES 5,000Enrol now

What you'll learn

Research keywords with intent
Structure Search campaigns
Write high-quality ads
Track conversions

Curriculum

Module 1: Fundamentals

— How Google Ads works
— Account setup

Module 2: Search

— Keywords
— Ad copy
— Bidding

Module 3: Display & Measurement

— Display campaigns
— Conversion tracking

Prerequisites

A Google account
Basic marketing knowledge recommended

FAQs

Is the course online or in person?

Courses are delivered online with optional live sessions. Corporate and in-person workshops can be arranged on request.

Will I receive a certificate?

A GrowthPoint Academy certificate of completion is issued only after you complete all required lessons and assessments. It is not an accredited qualification.

How do I pay?

Submit an enrolment request and our team will confirm the next intake and payment instructions. Online payment is coming soon.