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SEO Fundamentals

SEO Fundamentals

Understand how search engines work and improve a website's visibility on Google.

2 weeks · self-pacedBeginnerGrowthPoint Academy Faculty
KES 3,000Enrol now
SEO Fundamentals course

What you'll learn

  • Perform keyword research
  • Optimise on-page elements
  • Use Google Search Console
  • Set up Google Business Profile

Curriculum

Module 1: Search basics

  • — How Google ranks pages
  • — Keyword research

Module 2: Optimisation

  • — On-page SEO
  • — Technical basics
  • — Local SEO

Prerequisites

  • Basic computer skills

FAQs

Is the course online or in person?

Courses are delivered online with optional live sessions. Corporate and in-person workshops can be arranged on request.

Will I receive a certificate?

A GrowthPoint Academy certificate of completion is issued only after you complete all required lessons and assessments. It is not an accredited qualification.

How do I pay?

Submit an enrolment request and our team will confirm the next intake and payment instructions. Online payment is coming soon.