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A Practical Guide to Google Business Profile

30 September 2026 · 7 min read

How to set up and optimise your profile so customers find you on Google Search and Maps.

Google Business Profile is one of the most effective free tools for local visibility.

Getting started

  • Claim or create your profile
  • Choose accurate categories
  • Add real photos and services
  • Keep hours up to date

Need help putting this into practice?

Speak to our team