Ad Budget vs Management Fee: What You're Actually Paying For

Understand the difference between what goes to the platform and what goes to your agency.

When you run paid campaigns, two costs are involved: the advertising budget paid to the platform, and the management fee paid to whoever runs the campaigns.

The ad budget

This is paid directly to Meta, Google or TikTok and determines how many people see your ads.

The management fee

This covers strategy, setup, creative, optimisation and reporting. Separating the two keeps your spend transparent.